Every once in a while, someone has a stroke of marketing genius that influences an entire generation (Ch ch ch chia, Where’s the beef?, Got Milk? etc.) On the Second Day of Imported Christmas, we are celebrating one of the most effective marketing campaigns of all time: the KFC takeover of Christmas in Japan.
In 1974, the fledgling Japanese KFC franchises needed a boost. Takeshi Okawara, the manager of Japan’s first KFC, decided to take advantage of the lack of Japanese traditions for Christmas (which was largely not celebrated at all except by foreigners, who couldn’t get their traditional turkey ). He launched a campaign called “Kentucky for Christmas” and offered a Christmas party barrel that started with chicken and evolved to include sides, cake, and optional KFC wine.
I love Christmas almost as much as I love trying new things. Gordon has a knack for finding the strangest and best things other cultures/the internet have to offer and having the requisite skills to do them. In truly American fashion, we decided to round out our Christmas with 12 Days of Imported Christmas traditions.
On the First Day of Imported Christmas, we’re going with one of our favorite traditions found so far. When Gordon saw an article about Caga Tió, the Catalonian poop log, he immediately went out to the garage to make one.
Sometimes the power goes out when it is too dark to see. And if, after you’ve stumbled around looking for a flashlight, you find one with dead batteries, you’ll need to stumble around some more until you find a candle and matches. By now, you’ve probably got several bruised toes and may even have let some profanities slip.
Good news, Popular Mechanics October 1957 (pg. 194) has the answer. This simple candleholder has a slot for a matchbox in the bottom so you’ll always have them both together, and the handle makes it easily portable. Unfortunately, if what I heard from the garage while Gordon made it is any indication, you may end up just getting the profanity out of the way before the power outage. But once it’s made, as long as you don’t lose it or bury it beneath other things, all frustration is gone by the time you actually need it. Continue reading
A couple months ago, Gordon sent me a link to the Nevada Northern Railway’s first annual Iron Horse Cook-Off Challenge with a message that just said, “Can we enter? Can we? Can we?” Contestants would be judged on three meals: one cooked over an open fire, one on the stove in the caboose, and one on a shovel in the firebox of the engine.
We had never been in a cooking contest before, but we did make engine block quesadillas during a solar eclipse. You’d think those skills would translate pretty well to cooking on a shovel in an 800-degree steam locomotive. Plus, they offered points for dressing in period-appropriate railway attire, so we were guaranteed to get more than zero even if we burned all our food to inedibility. Continue reading
I don’t know about you, but when I read something like “One of the most interesting novelties that the home craftsman can make in his leisure moments is an electric ‘Aladdin’s lamp,'” I feel obligated to make a lamp. This is one of the earliest Popular Mechanics projects we’ve done so far, coming in from the June 1926 issue. Even if you don’t have a mantle to put it on (as the article suggests) it makes a great nightlight, especially for kids who dream of being a princess/genie/street urchin. Continue reading
My favorite part about reading 80-year-old magazine articles is that the writers get really excited about things that we find commonplace or unnecessary. Take this telephone note pad, for example. Gordon found this project in a June 1936 article called “Working with Plastics.”
The first paragraph talks about the importance of home craftsmen getting to know this “new material,” so they can use it in “building many attractive novelties such as candlesticks, jewel boxes, clock cases, vanity powder sets, bracelets, etc.” The article then walks through the steps to building a telephone note pad so you can record all your important messages and information.
During an otherwise normal conversation today, Gordon said “Of all the times I’ve been on fire, most of them have been on purpose.” Oddly, this didn’t come up because he was on fire at some point today. He did, however, burn himself making this knife, which inspired the comment. You can still try this at home, just don’t ever put very hot metal on your skin.
This Popular Mechanics project recycles (dare I say, upcycles? Sorry, Gordon) an old file to make a knife. So if you’re tired of scratching things and decide you want to cut things instead, this is a great project for you. Continue reading